#Facebook event manager how to#
#Facebook event manager install#
#Facebook event manager archive#
#Facebook event manager code#
#Facebook event manager series#

You’ll have lines for each of the following: This report will show all of the website visitors to the site who were synced to the Facebook Pixel regardless of which audience sync they were part of.

#Facebook event manager series#

You can export the series of reports using the “Output to PDF” button in the upper left-hand corner of the report itself. * Available at both the site and event level

Site-Level Unique Visitor Syncs Per State (When Location Available)*.

Unique Known Visitor Syncs Per Event Audience (Last 90 Days).

Total Known Visitor Syncs Per Event Audience (Last 90 Days).

Unique Anonymous Visitor Syncs Per Event Audience (Last 90 Days).

Total Anonymous Visitor Syncs Per Event Audience (Last 90 Days).

Site level Visitor Syncs (Last 90 Days).

The following reports are available at the site level: To view the site level reports, select ‘View Report’ from the actions dropdown to the right of the Site

Event level – This will only report back on the individual Audience Sync.

Site level – This will combine the audiences from all of the underlying events.

There are two levels of reporting available for the AdRoll Event Based Audiences integration:

#Facebook event manager archive#

Once you’ve passed through each tab, you can save the changes, archive the event, delete the event, and save and activate the job from the General tab.

Audience Builder Audience(s) – This allows you to select saved audience segments from your data base.

Known – This will only pass along all known visitors to the site.

Anonymous – This will only pass along the anonymous visitors to the site.

Known and Anonymous – This will target all visitors who come to the site and stay for at least the specified duration.

Once the URLs have been set up, you can move on to Audience Targeting. Identical to the metering setup, you can target/exclude Url patterns, specific page(s), Url parameters, and specific entry points. In URL Targeting, you are able to set up the Urls that the Facebook Pixel will target and/or exclude. In settings, you’ll be able to set the start and end date/time, along with how the visitor needs to be on the site before they are passed to the pixel.

#Facebook event manager code#

Once you’re in edit mode, you’ll have the general tab where the pixel event name and code are stored. You can either click the name of the pixel event or select ‘edit’ from the actions dropdown. Once the pixel has been set up, you’ll be able to configure it. To set up a new site, you’ll need to set up a site domain and then save:Īs each of the domains is saved, they will appear in a list – along with the count the events you have set up on the site, the username who created the site and an action menu. Setting up individual sites allows you to connect your various domains into your pixel(s).

To get started, click the Facebook Events Manager icon from the integrations page. Once your pixel has been set up, you can finish the integration. Step 8: Add pixel code to your website between the tags.

#Facebook event manager install#

Step 7: Choose to either install code manually or use a partner. Step 6: On “Connect Website Activity Using Facebook Pixel” screen, name your pixel and click “Continue”. Step 5: Then on “Set-Up Web Events” screen, select “Facebook Pixel” and click “Connect”. Step 4: Once on “Connect Data Sources” screen, select “Web” then click “Get Started”. Step 3: Click on “Connect Data Sources” in green. Step 2: In top left corner, click Business Manager, then Events Manager. Step 1: Log into Facebook Business Manager Account.

#Facebook event manager how to#

Facebook provides detailed instructions on how to get this up and running here or see below. The first step to having this integration set up is to ensure the Facebook Pixel is running on the site(s) that you want to connect with. In this way, our CDP clients can target specific anonymous and known customers from their website with targeted ads on Facebook. This integration allows Omeda CDP (Olytics) clients to target segments of that website traffic (Via Audience Builder Queries) and sync those targeted visitors to Facebook Events Manager for advertising purposes. This is done through use of the Facebook tracking pixel.

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